Small and local business owners increasingly notice that customers rely on AI tools like ChatGPT, Bing AI, and Google’s AI integrations to find services and products. Traditional search engine optimisation (SEO) still matters, but showing up in AI-driven overviews requires… Read More »How to Rank in AI Overviews
The solar industry has grown fast and is still growing. Demand is high and competition is fierce. That’s great for innovation but it makes it harder for individual brands to stand out. Many solar companies rely on technical specs, generic… Read More »Marketing For Solar Companies Is Broken — Here’s How To Fix It
Let’s get one thing straight: being mouthy about your business isn’t about shouting into the void or boring people to tears with jargon-packed intros. It’s about having a bit of bite, a clear voice, and the confidence to say: “This… Read More »Mouthy Marketing: Be Louder About Your Business
You’ve got a website, some social posts going out, maybe a few paid ads running in the background. You’re spending money (and time) on a marketing strategy. But how do you know if any of it is actually working? For… Read More »How Do I Know If My Marketing Is Working?
Schema Markup – the missing tool in your SEO toolkit. Many resource-stretched businesses miss out on the power of Schema. Often this can be due to lack of resources, lack of understanding of its use or simply because it looks… Read More »Easy Schema Markup with Google Tag Manager and AI
Are you on top of your Christmas marketing and promotions? Christmas is not only a prime selling season but also an excellent chance to attract and retain new customers. You have the potential to gain loyal customers for the future… Read More »Christmas Marketing Checklist
