Let’s get one thing straight: being mouthy about your business isn’t about shouting into the void or boring people to tears with jargon-packed intros. It’s about having a bit of bite, a clear voice, and the confidence to say: “This is what I do, and here’s why you should care.”
At Mouthy Marketing, we believe in being unapologetically bold, but never obnoxious. The goal is to be mouthy without the mouthy connotations — no arrogance, no overselling. Just clear, smart, persistent communication that actually lands.
And if you’re not being a bit louder about your business, chances are people are forgetting you exist.
Networking and mouthy marketing
Networking isn’t magic. It’s not a numbers game either — not in the way people think. You don’t need to message 500 people to land one client. You need to make a few people really understand what you do. Clarity wins. Every time.
If someone asks you what you do, and your answer is “Well, I’m a growth consultant leveraging AI to build marketing pipelines for SMEs,” they’re already planning their exit. Try: “I help small businesses get more clients using AI without losing their personality.” Much better. It opens the door. It invites questions. It actually means something.
The more clearly you can talk about what you do, the easier it is for people to remember you and refer you. If you’re vague or fluffy, you’re forgettable.
The elevator pitch: Yes, you still need one
The term might be a bit old-fashioned, but the principle holds. If you can’t explain what you do and why it matters in under 30 seconds, you don’t understand it well enough.
An elevator pitch isn’t just for investors or Dragon’s Den contestants. It’s for networking events, casual conversations, DMs, cold emails, and even your website homepage. It’s for the seven times someone needs to hear your message before they act (more on that in a sec). Your elevator pitch should be included in your marketing strategy.
It should sound like a human talking. Ideally you. Not ChatGPT in a suit.
Example:
“I help solar companies land more leads with no ad budget using smart SEO, cold email, and the occasional spicy LinkedIn post.”
That’s enough to get someone to say, “Interesting. Tell me more.”
The Rule of 7 (and why you’re not bombarding anyone)
People are busy. Distracted. Buried under emails, feeds, and never-ending notifications. If you think reaching out once is enough, it’s not. There’s a reason the “rule of 7” exists — people need to see or hear your message multiple times before it even registers, let alone gets them to act.
So stop worrying about “bombarding” people. You’re not pestering them. You’re just showing up.
Send the email. Then the follow-up. Post on LinkedIn. Share a teardown. Message them later with something useful. Mention it in a group chat. Come at them from every angle — not in a pushy way, but in a helpful, confident, present way.
Marketing isn’t a one-hit wonder game. It’s a consistent drumbeat. Subtle, frequent, useful. That’s how you stay top of mind without being annoying.
Talk benefits, not job descriptions
Here’s the thing: no one really cares what you do. They care what it does for them.
Saying “I offer web design, branding, and copywriting services” is fine, but saying “I help growing businesses look the part and convert better online” is better. Benefits beat features. Outcomes beat job titles.
With AI flooding every corner of the internet, people are extra tuned in to vague, generic waffle. If your pitch sounds like it was written by a robot in a blazer, it’ll get ignored. The brands that cut through are the ones that sound human, have an opinion, and actually solve a problem.
AI is a tool, not your brand voice
Most of us use AI. It can speed things up, give you a first draft, help with ideas. But your tone is yours. Don’t give it up.
If you’re using AI to write your About page, your cold emails, your homepage, and your LinkedIn posts without editing for tone, it’s going to sound like every other dull, over-polished, forgettable brand out there. Don’t do that.
Mouthy Marketing is all about voice. And yours matters. It’s what makes you memorable. That doesn’t mean you have to be loud, sarcastic, or sweary — it just means sounding like you. Use AI, sure, but never let it water you down.
Being present everywhere (without being everywhere)
You don’t need to be on all the platforms. You just need to show up in the right places consistently.
If your ideal clients are on LinkedIn, don’t worry about TikTok. If they’re reading niche Substacks or lurking in Facebook groups, go there. Create a loop. One place leads to another. A LinkedIn post links to a teardown. The teardown links to a Notion page. The page has a signup form. The form leads to an email series. The email leads to a call.
People don’t take linear journeys anymore. So build a web, not a funnel. And make sure your message is the same wherever they land: “This is what I do. This is why it helps you. Here’s what to do next.”
Don’t be subtle, be useful
Subtlety is for perfume. Your marketing needs to land.
You’re not a mind reader. Your prospects aren’t either. Spell things out. If you’ve got a case study that proves your process works, post it. If you’ve got a bold opinion, share it. If you’ve got something to sell, say it.
The people who get remembered are the ones who keep showing up with value. They don’t always wait to be asked. They put their ideas, services, offers and opinions out there. That’s being mouthy in the best sense.
Final word: Being mouthy Is a mindset
Mouthy Marketing isn’t about being loud for the sake of it. It’s about being deliberate. It’s about showing up with a strong, clear voice and repeating it until people get it. No tricks. No waffle. Just confident, honest, benefit-led communication with a bit of edge.
So build your pitch. Sharpen your message. Say what you do, who it’s for, and why it matters — clearly, loudly, and often.
Be mouthy about your business. Because if you’re not saying it, someone else is.
Want us to be mouthy about your business?
Get in touch.