… And how to make sure that yours are great. I’m not going to beat about the bush here. If you’ve ever wondered whether good use of language matters for your small business marketing, the answer is that it does.… Read More »Why spelling and grammar matter in marketing
Schema Markup – the missing tool in your SEO toolkit. Many resource-stretched small businesses miss out on the power of Schema. Often this can be due to lack of resources, lack of understanding of its use or simply because it… Read More »Easy Schema Markup with Google Tag Manager and AI
Are you on top of your Christmas marketing and promotions? Christmas is not only a prime selling season but also an excellent chance to attract and retain new customers. By providing exceptional experiences to those who engage with your business… Read More »Christmas Marketing Checklist
One of the questions we are most commonly asked is ‘should my business have a blog?’. For small businesses, the answer is almost always “yes.” This Q&A article answers your questions on why you should have a blog and provides… Read More »Why blogging should be part of your digital marketing strategy
According to a 2022 report by Deloitte1, large numbers of consumers are moving towards a more sustainable lifestyle, either by choosing brands and products that they consider to be environmentally and ethically responsible or by shunning those that are not.… Read More »Sustainable marketing: 7 steps to success
Let’s get the bad news over with. According to Hootsuite, the average reach for an organic Facebook post was down to 5.2% at the end of 2020. The year before that it was 5.5% and the year before that it… Read More »Facebook Boost – should I boost?
At the hub of any charity marketing strategy is its website. Your website is essential for amplifying your mission, encouraging donations and attracting volunteers. With your website at the centre of all your non-profit marketing campaigns, it is vital that… Read More »Charity marketing – optimising your website for success
