Alice Watkyn

How to choose an SEO company: the questions to ask, the warning signs to watch for and the agency horror stories small business owners tell us.

How much does SEO cost for a small business in the UK? How SEO is priced, what affects the cost, survey figures and how to spot SEO that is too cheap.

SEO vs PPC for small businesses: how each works, what each is good at, what they cost and why using both together often brings the best results.

Is SEO worth it for a small business? When SEO pays off, when it doesn’t, how long it takes and how to tell whether it’s working for you.

What are backlinks in SEO? How links from other websites help small businesses rank, which ones to aim for, which to avoid and how to earn them.

A plain-English SEO checklist for small business websites: technical, on-page, content, local and AI search checks you can do yourself for free.