If you don’t already know: the Map Pack (also called the Local Pack, Google 3 Pack, Snack Pack) is that small section at the top of many Google search results where three local business listings are shown, along with a… Read More »What is the Google Map Pack?
Small and local business owners increasingly notice that customers rely on AI tools like ChatGPT, Bing AI, and Google’s AI integrations to find services and products. Traditional search engine optimisation (SEO) still matters, but showing up in AI-driven overviews requires… Read More »How to Rank in AI Overviews
Businesses adjusting to new ways of working are constantly having to make sense of evolving terms around ethics, sustainability, ESG and everything else that points towards a fairer, more inclusive, and more sustainable approach to business. But the misunderstandings around… Read More »15 Common Myths About Ethical Marketing Campaigns
Sussex sits in a prime spot on England’s south coast. Nestled between Kent, Surrey, Hampshire, and East Sussex, and just a stone’s throw from London, this area buzzes with business opportunity. Local SEO in Sussex carries a few unique challenges… Read More »Local SEO Tips for Sussex Businesses – 11 Tactics
There’s a persistent idea that sustainable marketing simply means promoting eco-friendly goods or services. And yes, that’s part of the picture. But if we limit the definition of sustainability marketing to just what we’re selling, we miss the real scope… Read More »What is sustainable marketing?
The solar industry has grown fast and is still growing. Demand is high and competition is fierce. That’s great for innovation but it makes it harder for individual brands to stand out. Many solar companies rely on technical specs, generic… Read More »Marketing For Solar Companies Is Broken — Here’s How To Fix It
