Type of business: A luggage-maker manufacturer with a purpose.
Madlug stands for “Make a Difference Luggage”. This BCorp-registered company works on a buy-one-give-one model. It gives a travel bag to a child in care for every bag or backpack purchased. Thousands of children in care across the UK and Ireland move with their belongings in a black rubbish bag and Madlug is on a mission to end this indignity.
- To create and maintain a Google Ads campaign to increase sales.
- To create SEO-rich copy.
- To monitor and report on trends and keywords to support content campaign. Provide SEO recommendations.
- Ethical marketing.
What we delivered
- A Google Ads campaign, combining, Shopping, PPC and YouTube.
- Reports containing trends, trending keywords and SEO recommendations.
- Copywriting services – SEO-rich product copy and website content.
- A high ROI Google Ads campaign. ROI of 8.5:1 over Christmas.
- Increased visibility in search engine results.
- Rising above major competitors for certain products.