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Moo Free

About Moo Free

Type of business: Vegan chocolate-makers.

Moo Free is possibly the oldest vegan chocolate-maker in the UK. The company was founded in 2010, long before vegan food and confectionery became mainstream. As a result of their longevity, ethics and cute branding, this BCorp-registered business has a loyal fanbase.


  • To increase revenue from an online shop. Moo Free’s chocolate was mostly sold in stores but the company wished to sell more online.
  • To act as outsourced marketing and create a marketing strategy for the business.

What we delivered

  • A marketing strategy and budget.
  • A marketing service that included:
    • Facebook ads.
    • Google ads.
    • Print advertising.
    • Content writing and on-page SEO.
    • Consultancy.


  • 250% increase in website visitors.
  • A 400% increase in online sales.